Natural brand VS "real" natural brand
Today, natural brands occupy a central place in the cosmetics industry, meeting a growing demand for healthier and planet-friendly products. As information becomes more accessible, we are increasingly aware of the importance of using products that are beneficial not only for our skin but also for our overall health and the environment.
You are looking for transparent formulas and quality ingredients, and you are right to do so. It is with this commitment to transparency that we decided to create a 100% naturally derived and vegan brand. Our COSMOS-certified products reflect not only our dedication but also our desire to support sustainable, ethical, and environmentally friendly practices.
In this article, we invite you to discover what differentiates a natural brand from a truly natural brand, and why it is essential to understand these differences to make choices that align with your consumption habits.
Why trust us:
We have been at the heart of green chemistry innovation for nearly 10 years.
More than 50,000 customers have trusted us from the very beginning on this site and continue to show us their loyalty.
Passionate, we closely follow all advances in botany, cosmetics, and dermatology.
Focus on natural brands
The term "natural brand" is increasingly common among consumers, although its meaning is not always clear.
So, what do we actually mean by "natural brand"?
According to regulations, a natural cosmetic product consists of at least 95% ingredients of natural origin and can therefore contain up to 100%.
For us, the regulatory definition of "natural" in cosmetics, which imposes a threshold of 95%, is problematic. Indeed, this percentage is not sufficient and allows some brands to play on ambiguity.
Furthermore, some brands highlight the presence of "natural active ingredients," while these actives often represent only a small percentage of the total formula (generally a few percent). This communication is misleading and is clearly a greenwashing strategy.
Go all the way with naturalness!
A brand is labeled "natural" when its products contain at least 95% ingredients of natural origin.
But what about the remaining 5%?
Unfortunately, this remaining 5% can contain ingredients derived from petrochemistry and/or synthesis. What a pity!
Although these ingredients may play a role in the stability or texture of the product, they are neither essential nor good for the planet. That is why we argue that a natural brand should be 100% naturally derived across all its products, without compromise. There is no longer any reason to use synthetic materials or those derived from petrochemistry.
The quality of raw materials:
the real key to effectiveness
Natural cosmetics are composed of a wide variety of materials derived mainly from the plant kingdom. At La Canopée, only plant-derived ingredients are selected to meet a vegan ethic, excluding any products of animal origin or derived from animal labor. These cosmetics can contain dried plants (infused or macerated), virgin vegetable oils, essential oils, CO2 extracts, hydrolats (plant waters), isolates (isolated molecules), vegetable waxes, hydro-glycerinated extracts, powders, etc. Nature is full of beautiful materials.
The quality of natural cosmetics relies on the quality of the raw materials. For example, a virgin and organic vegetable oil retains its natural properties, color, and odor, whereas a refined oil loses its sensory and functional qualities. Quality therefore depends on the sourcing of ingredients and the percentage of active ingredients present in the formula.
At La Canopée, we are committed to using well-sourced, virgin, and organic materials as much as possible. The sensoriality of our cosmetics and their effectiveness depend on this parameter.
What pleasure is there in consuming a highly refined oil without taste or color, when you can enjoy a beautiful, first-cold-pressed olive oil?
If you are a food lover, you understand the importance of the quality of the materials we select.
Our formulations reflect our commitments
At La Canopée, our commitment goes far beyond simple formulations: we are dedicated to reinventing cosmetics by choosing exclusively plant-derived ingredients. This approach is not just a choice, it is a true conviction. By offering 100% naturally derived skincare, we honor the beauty of nature and work to preserve its richness.
Our commitment goes even further with our strong decision to formulate entirely vegan skincare. We want to protect every form of life, whether human or animal, because it is together that we guarantee the fragile balance of biodiversity, and animals should not have to suffer for our need for well-being or beauty.
Made in France, 100% vegan and natural, La Canopée embodies a powerful and respectful alternative, for both your skin and the planet. By choosing our products, you are not just taking care of yourself. You are supporting ethical, sustainable, and respectful cosmetics, while contributing to transforming the cosmetics industry in depth.
It is thanks to you, with every skincare gesture, that we continue to push boundaries toward more responsible beauty. Together, we make green chemistry a norm, a desirable future for all.
