La Canopée and women: a commitment at the heart of the company
International Women’s Rights Day is an opportunity to shine a light on those who shape the world through their commitment, their work, and their sensitivity. At La Canopée, this day resonates particularly strongly, as our brand was born from a deeply rooted ambition: to support women throughout their lives with skincare that is suitable, respectful, and effective.
Why trust us:
We have been at the heart of green chemistry innovation for nearly 10 years.
Over 50,000 customers have trusted us from the very beginning on this site and continue to show us their loyalty.
As enthusiasts, we closely follow all advances in botany, cosmetics, and also dermatology.
A company founded by women:
Behind La Canopée lies a story of sisterhood and passion. My sister and I created this brand with the desire to offer cosmetics that are 100% naturally derived, committed, and transparent.
We wanted to design skincare that respects both the skin and the environment while addressing specific skin needs; however, we very quickly realized that our solutions and our message primarily resonated with women. We therefore made it our ambition to support them at every stage of their lives.
Our team today is composed mainly of women, as cosmetics remains a field that currently attracts more women. From research and development to formulation, from marketing to sales, they are the ones who bring the brand to life every day.
I have always thought that the best way to do business is to address one’s peers because we understand and experience the same issues. It is no coincidence that La Canopée is a place where listening, kindness, and mutual aid are fundamental values.
We know that balancing professional and personal life can be a challenge, and we strive to create a work environment that fosters this essential balance and takes into account the ups and downs of a woman’s and mother’s life.
Understanding and supporting women's needs:
Women go through many hormonal stages that directly impact their skin: adolescence, pregnancy, postpartum, stress, illness, menopause… At La Canopée, we have always been committed to offering suitable solutions, taking into account changes in the skin and the specific expectations of our customers.
We wish to reach everyone, and we actually have some male customers. However, our clientele is largely female, perhaps because of a mirror effect with my sister and me, but also because we experiment with and are passionate about women’s issues. This involvement gives us real expertise and allows us to offer truly effective solutions for everyone, but above all for women.
Our approach is based on expertise in green chemistry and a rigorous selection of effective natural active ingredients. We have designed skincare that cares for skin prone to hormonal imperfections, sensitivities exacerbated by pregnancy, or even the specific needs of mature skin. Because every woman is unique, we encourage a personalized and evolving routine, based on each individual’s needs.
A committed and inspiring community:
Our customers are much more than just consumers: they are a true community. Through our online interactions, in-store, our personalized diagnostics, social media, and the "beauty explorers" community, we have forged a strong bond with them. They share their experiences, doubts, successes, and inspire us every day.
We regularly organize workshops and meetings where women can exchange, learn, and share their beauty and well-being concerns. We obviously never exclude men, but I observe that for now, they do not feel comfortable coming. Social codes often hold them back—an observation I make regularly—from openly admitting they want to take care of themselves. It’s a shame, but that will come.
Returning to women, we are convinced that cosmetics are a vector for confidence and empowerment, a way for every woman to feel good in her skin, confident, and in harmony with herself.
A commitment to a more equitable future:
Beyond our cosmetic mission, we want to play an active role in building a fairer and more equitable world for women. This involves our choice of partners, our communication, and our awareness-raising actions.
We are committed to valuing diversity, supporting initiatives in favor of women and, more broadly, freedom, and promoting inclusive and benevolent beauty.
This International Women’s Rights Day is an opportunity to remember that our commitment is not limited to a symbolic date. At La Canopée, we work every day to support, inspire, and empower women through our brand and our values.
We also want to strengthen our commitment to women by supporting initiatives that promote equality, self-confidence, and overall well-being. Whether it is through education on natural cosmetics or collaborations with committed associations, we want La Canopée to be an agent of change.
Because beauty is much more than a question of appearance, it is a way to reconcile with oneself, assert one's personality, and fully embrace every stage of life. And it is in this spirit that we will continue to move forward, alongside all those who share our vision.
To all those who are part of this beautiful adventure: customers, employees, partners… Thank you for being there, for trusting us, and for inspiring us to go even further.
Juliette Munoz,
Co-founder, in charge of communication at La Canopée.
✔️ Holds a Master's degree in design and environments.
✔️ Certified in aromatherapy.
✔️ Trained in facialist massage and facial yoga.
Passionate about skin biology, botany, and holistic beauty, Juliette founded La Canopée in 2017 alongside her sister Cécile, an expert in green chemistry. Driven by a commitment to her customers, Juliette tirelessly pursues excellence in all aspects of La Canopée, aiming to provide the best possible experience with the brand.
