In a context of strong growth, we are looking to strengthen our team with a Head of E-commerce & Growth capable of steering our digital business performance and structuring the team that will support its development.

La Canopée is a French brand of natural, vegan cosmetics made in Grasse. For over 8 years, we have been developing 100% naturally derived skincare products using green chemistry, with a strong conviction: to offer effective, responsible, and personalized beauty. 🌼

Behind the brand is, above all, a passionate team that is growing, imagining new projects, and taking on new challenges. In a friendly and caring atmosphere, everyone has the opportunity to contribute concretely to the company's development.

You are responsible for the growth of e-commerce revenue and the overall performance of our digital channels.

At the intersection of marketing, data, customer experience, and technology, you will define the e-commerce strategy, lead its implementation, and build the organization necessary to support the brand's ambitions.

Your goal: to make our e-shop a major growth engine for the company.

Your responsibilities:

• E-commerce and growth strategy

• Define and pilot the e-commerce growth strategy

• Build the annual digital roadmap

• Identify key growth drivers: acquisition, conversion, retention, average basket, purchase frequency

• Manage key performance indicators and associated action plans

• Continuously monitor e-commerce trends

• Conversion rate optimization (CRO)

• Analyze customer journeys and user behavior

• Identify points of friction and opportunities for improvement

• Implement A/B testing

• Optimize purchase funnels, product pages, merchandising, and user experience

• Continuously improve conversion rates

• Management of the Shopify ecosystem

• Administer and evolve our Shopify platform

• Supervise technical developments

• Ensure site performance, stability, and scalability

• Coordinate with agencies and technical service providers

• Manage functional development projects

• CRM and loyalty

• Develop the CRM strategy via Klaviyo and Wax

• Design automated scenarios.

• Optimize loyalty and repurchase programs

• Improve segmentation and personalization of communications

• Maximize customer lifetime value (LTV)

• Data and performance management

• Build management dashboards

Track main KPIs:

• E-commerce revenue

• Conversion rate

• Average basket

• Repurchase rate

• LTV

• CAC

• ROAS

• Produce analyses to guide strategic decisions

Team building and management:

• Define the target organization for the e-commerce team

• Participate in recruitment

• Manage and develop the skills of team members

• Implement the processes necessary for business growth

Experience:

• Significant experience with Shopify

• Successful experience in a DTC, retail, or consumer brand environment

• Experience in team management or structuring is appreciated

• Experience in the cosmetics, beauty, or lifestyle industry is appreciated

Technical skills:

• Shopify (expert)

• Klaviyo (expert or advanced)

• Wax

• Google Analytics 4

• Google Tag Manager

• Reporting and data visualization tools

• A/B testing and CRO

• Good understanding of web technical issues

• Knowledge of SEO, GEO, and digital acquisition

Personal qualities:

• Strong results orientation

• Data-driven and analytical culture

• Autonomy and sense of priorities

• Excellent organizational and project management skills

Success indicators for the position:

After 12 to 24 months, the person recruited will have:

• Achieved growth objectives justifying the progressive strengthening of the e-commerce team.

• Created the growth conditions necessary for the future structuring of the e-commerce department.

• Defined a target organization and identified the resources to be recruited to support the activity's growth.

• Prepared for scaling the e-commerce organization based on the results obtained.

• Established a team structuring roadmap aligned with growth objectives.

• Identified the human and organizational needs necessary to scale the business.

• A strategic position with a direct impact on the company's growth.

• Great autonomy in decision-making.

• The opportunity to build a team and structure an ambitious e-commerce department.

• A committed brand recognized in the natural cosmetics industry.

• A human-sized, passionate, and dedicated team.

👉🏼 Contract type: Permanent contract (CDI)

👉🏼 Full-time / Remote work possible

👉🏼 Location: Grasse

Send your CV and cover letter to: candidature@la-canopee.com indicating "Head of E-commerce & Growth (M/F)" in the email subject line.

See you soon 🫶
The La Canopée team